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11 months ago
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Digital Media Manager (Clinton Hill Brooklyn)

Vacant Positions
New York, NY, USA
Role: Marketing Manager
Full-time
New York, NYAbout Loftie

Founded in New York City in 2018, Loftie is a wellness company committed to creating stylish, innovative products that help people rest, relax, and recharge. For more information visit www.byloftie.com.

About the Role

You will assist with marketing on behalf of Loftie, reporting to the Founder and CEO and working closely with our marketing and creative team.

Key Responsibilities:

-Develop and execute a social media playbook to dictate how Loftie shows up across various owned social channels, accounting for channel-specific strategies required to reach brand awareness and growth objectives on each platform.
-Manage the content calendar on Later and publish daily on platforms.
-Manage and grow a roster of content creators to support UGC to be deployed across all owned brand channels.
-Create content for use across owned channels, including both organic and paid.
-Post and report on paid creative content on paid channels, including Meta, Google, and TikTok
-Manage engagement across all owned channels, including DMs and comments.
-Identify and contribute to brand partnerships to support the growth of social accounts.
-Provide ongoing reporting (weekly, monthly) to track performance and recommend shifts in strategy to optimize performance.

About You:

-Comfortable and skilled in messaging and marketing
-2-4 years experience in a similar role growing social media accounts in the e-commerce and consumer space and managing a roster of creators
-BSc degree in Marketing or relevant field.
-On top of the latest health and wellness trends and experiences such that you can easily understand the wants and needs of Loftie’s customers
-Exceptional writing and editing skills
-Solid experience with social media
-Entrepreneurial and ready to pitch in where needed (We’re a start-up!)
-Strong attention to detail and organizational skills
-Generally awesome and good sense of humor

Working at Loftie:

-Loftie is based in Tribeca, New York and at least three days a week in the office collaborating with colleagues is expected, but we are flexible and embrace remote work, too.
-Opportunity to directly scale the company and advance in personal career accordingly.
-Health (medical and dental) and commuter benefits.
-Salary $45-60k USD based on experience. Plus stock options.

Applying:

Email your resume and a cover letter (it can be in the email and need not be lengthy) to [email protected] with subject line “Marketing Hiring”

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